Beginner Guideline
Introduction
Hi there! I’m Jaliya Beevi, a degree student from Kannur, Kerala, with a big dream — to stand on my own feet, even while balancing college life.
Like many students, I wanted more than just classroom notes. I wanted to learn something real, something that could give me freedom and confidence.
That’s when I stumbled into the world of digital marketing. Honestly, I didn’t know much about it in the beginning. But as I started learning, I realized…this is not just a career — it’s a chance to build something of my own.
Why I Chose Digital Marketing
I was always curious about how brands pop up on Instagram, how small businesses grow online, and how people build careers from just a smartphone and Wi-Fi.
The more I explored, the more it became clear — digital marketing is where creativity meets opportunity.
And more importantly, it’s where personal branding starts to matter.
In the coming years, whether you’re applying for a job, freelancing, or starting a business — people will look you up online first. Your online presence will speak louder than your resume.
That’s why I wanted to learn these skills early — to create my own identity, not just follow the crowd.
How I Got Started (Small Steps Count!)
- I joined CDA Academy, where I found guidance, courses, and support.
- I dipped my toes into social media marketing, content writing, and even basic website making.
- I spent evenings watching YouTube tutorials, taking free Google courses, and experimenting with tools like Canva.
- Sometimes, I even made small posters or edited videos — just for fun!
It wasn’t perfect — but it was progress. And that’s what matters.
Challenges I Faced (and What Helped Me Push Through)
Let’s be honest.
At first, it felt like too much — SEO, Ads, Analytics, Content… so many terms!
I had moments of doubt (and frustration too). But I told myself — “Jaliya, one thing at a time.”
- I broke it all into small tasks
- I practiced consistently, even if it was messy
- I asked for help from mentors and online friends
- I reminded myself — every expert was once a beginner
What I’ve Gained So Far
✅ Confidence to create designs, reels, and posts
✅ Knowledge of platforms like Instagram, LinkedIn & websites
✅ A growing personal brand that reflects who I am
✅ Connections with other aspiring marketers (trust me, networking is powerful!)
Why Personal Branding Is SO Important (Especially Now)
In today’s digital-first world, people trust people — not just companies.
If you have a clear online identity, you’ll attract more opportunities. Whether it’s a client, a job offer, or even a collaboration — your personal brand can open doors before you even speak.
It’s not about showing off. It’s about saying:
👉 “This is what I know”
👉 “This is what I care about”
👉 “This is how I can help”
And when done right, your name becomes your strongest asset.
My Tips for Fellow Students & Beginners
⭐ Start small — but start today
⭐ Share what you learn, even the little things
⭐ Be consistent and genuine
⭐ Connect with like-minded people
⭐ Don’t chase perfection — just show up!
Conclusion
Learning digital marketing has not only given me skills — it has given me a voice.
And building my personal brand is helping me shape a future where I can be independent and confident.
If you’re reading this and wondering if you should start — the answer is YES.
Take that first step. Trust the process. Your future self will thank you. ✨
Let’s connect and grow together — I’m always happy to chat! 💬